Project to Expand Foundations Social Media and Search Engine Marketing Efforts
The National Psoriasis Foundation is looking for a consultant or agency to expand its social media and search engine marketing (SEM) efforts to support its FY10 communications objectives.
Via an enhanced social marketing and SEM plan that is in context with our overall communications goals and objectives, we seek at least one of three outcomes or actions with our constituency: participate in the Foundations Walk to Cure Psoriasis; make a donation; volunteer as an advocate, blood donor, or with our education and outreach programs.
The scope of work for this project includes: 1. Conducting an audit of the Foundations current SEM and social media activities; 2. Developing a replicable and scalable plan using key SEM and social media tactics to expand volunteer engagement via the Psoriasis Action Network, Walk to Cure Psoriasis and other key Foundation initiatives; 3. Taking the lead on plan implementation while training members of the Foundation communications staff to conduct similar campaigns; and, 4. Providing timely and comprehensive evaluation.
