Marketing materials will include, but are not limited to, program marketing packets
that include a program overview and other program informational documents,
program brochures and/or flyer, and related recommended program collaterals.
The audiences for male involvement are boys and men age 10 – 45, parents and
other caring adults of pre-adolescent males; male health providers and male
advocates. Program information developed will also be placed on the CCBOH
website for download by interested parties and Agency staff. Therefore, vendors
will need to provide final approved materials in a PDF format as well. The final
product will be: 1) reflective of the CCBOH enterprise-level goal -- “A Healthier
Clayton in One Generation”; 2) reflective of the diversity of Clayton County; 3)
consistent with health literacy needs of the target population; and 4) incorporate
the Agency’s logo and brand identity.