Produce and manage the City’s public relations and community outreach efforts
- This RFP has a location requirement.
The City is requesting proposals from qualified individuals or firms to effectively produce and manage the City’s public relations and community outreach efforts. The City currently has a draft Communications Plan, which needs to be refined and completed. The City’s detailed needs are outlined in the Scope of Work, below.
The City believes that a physical presence of the consultant is important and that the
consultant has an understanding of the community, its issues, culture, business
environment, and the fundamental workings of the municipal
government.
This RFP is designed to create a foundation for ongoing communication and community
outreach efforts for the City, and includes the creation, production and oversight of:
• Communications Plan (the City has a draft Communications Plan)
• News releases to established media outlets and pro-active plan to have
coordinated and regular information flow to media outlets
• Newspaper display ads (articles, updates, information on complex issues)
• Monthly E-newsletter
• Monthly email alerts on ward meetings and ad hoc email alerts to residents, as
warranted
• Monthly summary of ward meetings and Council meetings for website
• Maintenance of email distribution list and a plan to expand the same list
• Keeping City website issue/information current, including calendar
• Print newsletter and annual report
• Periodic reports and budgetary information
The City staff may assist in writing and producing content for the above deliverables. In
many instances, the consultant will only need to provide a “hard edit” prior to
publication.
