Planning, coordination, implementation and administration of Public Relations Services
The purpose of this Request for Proposals (RFP) is to select a qualified vendor to plan, coordinate, and administer Public Relations services to leverage media coverage about the Town as a four season destination. Efforts are intended to enhance the brand of the town and support the growth of its tourism economy.
The Scope of Work is designed to encourage aggressive, proactive media outreach to increase visibility for
the Town, its events, activities, amenities and promotions. It will include but not be limited to the
following:
1. Executing targeted public relations campaigns to generate feature articles, event listings, and
related publicity for events, promotions, and destination activities/amenities (e.g. golf, biking,
skiing, weddings, adventure, etc) targeting publicity in print, TV, radio and online outlets.
2. Writing, formatting (with photos) and distributing press releases to print, online, broadcast media.
3. Conducting personal follow-up on outreach via phone, email and mail.
4. Coordinating messaging with third EDT partners and arranging media interviews.
5. Planning press conferences and stunts when appropriate to drive coverage.
6. Utilizing social media to generate publicity, word of mouth and grow the town’s overall social
media presence. Utilize tools and technology including digital media and blogging to support day
to day marketing efforts.
7. Tracking coverage and measuring overall efforts, delivering weekly reports and comprehensive
reports monthly (including estimated number of impressions and media value)
8. Sending media clips on a regular basis; tracking coverage and measuring efforts
