Philadelphia EnergyWorks
This Request For Proposal (RFP) is intended to solicit responses from qualified communications and marketing/advertising agencies to help the Metropolitan Caucus and the Philadelphia Mayor's Office of Sustainability design and develop a comprehensive, highly creative, consistently inventive, and thoroughly modern marketing and advertising campaign designed to excite residents and businesses across the five county region (Bucks, Chester, Delaware, Montgomery, Philadelphia) about a new program
being called "EnergyWorks." EnergyWorks will provide low-interest loans to
homeowners and business owners to support energy efficiency retrofits of their buildings.
The selected Applicant should have the resources to develop an advertising and marketing campaign to: a) increase awareness of EnergyWorks and its goals; b) increase overall knowledge about energy efficiency retrofitting in the marketplace; and c) increase utilization of EnergyWorks retrofits.
