PTSD Outreach and Advertising
This is a Sources Sought synopsis only and not a solicitation announcement. The U.S. Department of Veteran Affairs (VA) is seeking capable Service Disabled Veteran Owned Small Businesses (SDVOSB) and Veteran Owned Small Businesses (VOSB) to provide Outreach and Advertising for the National Center for PTSD in the task areas described below. The purpose of this notice is to gather capabilities and market information pertinent NAICS 541810 for acquisition planning. The responses to this Sources Sought notice will contribute to determining the procurement method and identify parties having an interest in and the resources to support this requirement.
REQUIREMENT DESCRIPTION
Contractor will be required to provide support specifically to implement effective, public health education and awareness campaigns addressing posttraumatic stress disorder. The requirement will include:
Outreach: Assist in developing plans for PTSD Awareness Month and other campaigns and recommending the most effective way of communicating a message in print, electronic format, or both, including social media and web-based outreach.
Product Development: Developing clear and appealing products using best practices, document design principles, high resolution imagery, and other fundamental concepts of effective communication.
Video Production: Developing commercial-grade/national-stage, high-quality, professional video for education and outreach, for commercial purposes, for testimonial/interview segment, and/or for Public Service Announcements (PSA).
Graphics Design: Providing professional graphic design support to plan, analyze, and create visual solutions that meet VA communications requirements using a variety of methods such as color, type, illustration, photography, animation, and various print and layout techniques and producing promotional displays, communication materials (brochures, posters, fact sheets, etc.), and signage systems for print, paid media, web- based or social media platforms.
Media Development: Developing media plans and providing assistance for media placement, including installation of a large poster campaign and placement at a major US airport.
Community Partnerships and Relationship Management: Developing, tracking, and maintaining relationships with community based and other non-Governmental organizations enabling VA to leverage and maximize their ability to reach intended audiences and stakeholders.
Metrics of Success: Designing, tailoring, and adjusting key metrics to monitor and ensure communications materials and other communication mediums are improving Veteran education and increasing positive outreach as directed by VA, program office, or strategic plan.
Media Buying: Negotiating media in accordance with research and analysis and purchasing paid advertising to impact targeted audiences; generating excitement and awareness of VA benefits and services; meeting all deadlines to ensure on time placement; placing all media buys in only pre-approved areas; ensuring media buys ARE NOT placed in controversial venues or considered offensive or unprofessional (the cost of media purchases shall be passed on to the Government as other direct cost (ODC) with no additional markups in pricing).
RESPONSE INFORMATION: Responses should substantiate the company s capability to perform/deliver each area in the requirement description. Please include a point of contact, company name, phone number, e-mail address, and website information. If applicable, include GSA contract number, schedule, and SIN category.
Responses must be received to this office on or before 3:00 PM EDT on July 28, 2017 to Clifford Snipe, clifford.snipe@va.gov.
The Government will not pay for any information submitted or any costs associated with providing the information.
Clifford Snipe
Contract Specialist
202-271-6997
Clifford.Snipe@va.gov
