A communications grant not to exceed $20,000 has been identified to support the Appalachian Ohio WIRED Initiative through January 31, 2010.
The Initiative has an immediate need for media/public relations writing support to convey specifically targeted messages utilizing a variety of media outlets on activities related to the creation of Cyber Centers and Cyber Clubs as well as other workforce development programs.
Activities must include:
1. Gather information and become familiar with Interactive Digital Technology, and the WIRED Initiative.
2. Develop an Initiative Communication Plan for 2009 that will inform, educate and motivate stakeholders regarding the activities of the Initiative and its impact on them.
3. Develop press releases and stories for various media outlets, including but not limited to newspapers, radio stations, television stations, on-line publications, and magazines that will achieve publication.
4. Make contact with reporters and newscasters throughout the Appalachian Ohio region as well as the rest of Ohio, including Associated Press and United Press International, to secure favorable coverage of the Initiative.
5. Develop and publish a monthly Newsletter in both digital and printed formats as well as appropriate updates of the web site.