ITS America has identified the need to utilize a public relations firm to assist it in identifying, developing and implementing a public relations program for its 2010 Annual Meeting & Exposition, May 3-5, in Houston, Texas to: better educate the public about transportation issues; increase awareness of available technologies that can be applied to transportation; communicate the value of ITS Americas Annual Meeting to members and potential members; provide an information resource for members, legislators, and press; establish ITS America as a primary resource for ITS information.