PR Firm to help nonprofit with national annual volunteer day publicity
The selected contractor will work with the Foundation to enhance the existing communications plan and be able to utilize the Foundationss communications resources to increase media attention for National Public Lands Day (NPLD) on a national level. See http://www.publiclandsday.org for more information about the event.
The chosen contractor should be able to advise on and carry out:
The development of a comprehensive pitch schedule for long-lead publications
Measurable results getting national media attention for National Public Lands Day in targeted publications, blogs, broadcast outlets and news Web sites.
Secure local and national media coverage for NPLD signature events.
Assist in securing a commitment from a celebrity spokesperson(s) and/or television network to offer PSA airtime/print advertising for NPLD messages and promotions.
A successful Web and social media campaign promoting NPLD events.
