Outreach to the Hispanic Community

1. Expired 17 years, 10 weeks and 5 days ago

Metro is seeking proposals from qualified firms to perform the following services and to deliver the products described:
 Provide recommendations to effectively reach the Hispanic community in the Portland metropolitan area, including radio, print and TV buys, partnership opportunities and events.
 Research and advise Metro on the reach and demographic profiles of area radio and TV stations and print outlets, and recommend best buy for the dollar.
 Negotiate and place radio or TV buys with select stations. Budget is not to exceed $25,000, to be spent between August 1, 2009 and June 30, 2010.
 Advise Metro on appropriate messaging to reach various segments of the Hispanic community.
 Advise Metro about other public relations and community outreach opportunities in the region, including publications, events and other community agencies that can be solicited as partners.
 Provide opportunities for Metro staff to appear on local Spanish media outlets, both radio and TV (talk and call-in shows, for example).
 Confirm that all media ads run as scheduled; provide Metro with invoices and affidavits showing when ads ran. Pay radio and television invoices.

• Professional Services
• Advertising
• Public Relations