This Request for Proposals (RFP) is issued by the New York State Department of Agriculture and Markets (Department) on behalf of its Division of the New York State Fair (Division) to invite qualified proposers to submit a proposal to provide a plan, in written form, which identifies, quantifies, values, packages and suggests the optimal approach to marketing sponsorship opportunities (i) at the Empire Expo Center; and (ii) at and during the annual New York State Fair.