Open-End Contract for Media Buying Service
The Commission is seeking proposals from advertising agencies or communication companies to work with
Commission staff to provide, plan, buy and track media purchases on an open-end contract basis for all types of media, including, but not limited to:
Radio;
Newspaper and Periodicals;
Outdoor and Out-of-Home;
Mobile and Text;
Television; and
Web and New Media (Facebook, Xbox Live, etc.)
These services are required to support the Commission’s college access and public
information campaigns.
Staff members at the Commission provide creative communications and public
outreach services for the Commission’s social marketing, college access and public
information campaigns. These campaigns are financially supported by the
Commission’s college access and federal grant programs. Campaigns can range from
large, statewide promotions for programs such as the College Foundation of West
Virginia (CFWV), or small campaigns for pilot programs involving one or two
counties. Some programs, such as West Virginia GEAR UP, cover certain counties
only. Generally, although not always, the Commission seeks to reach consumers of a
lower socio-economic status than those traditionally sought by advertisers of goods
and services.
In State Fiscal Year 2010 (July 1, 2009 �" June 30, 2010), the amount spent on
media by the Commission was approximately $400,000. The Commission expects to
spend approximately $500,000 in State Fiscal Year 2011.
