Online Giving: Landing Page Modernization
- This RFP had a pre-bid event.
- This RFP was uploaded by the owner.
The USO strengthens America's military service members by keeping them connected to family, home and country, throughout their service to the nation. We are the Force Behind the Forces.
For more than 77 years, the USO, a private, nonprofit organization, has served the men and women of the U.S. military and their families throughout their service - from the moment they join, through their deployments and as they transition back to their communities.
This project will deliver a consolidation of web donation landing page technology and incorporate field-proven strategies for improving the conversion performance of these pages. Technology consolidation will enable the USO to provide a more consistent donor experience, improve metric capture and reporting, and increase the capability for internal USO staff to maintain landing pages and meet future campaign needs.
The impact of the technology consolidation will be an increase in web donation conversion rates, an improved integration of landing page data within the broader USO data landscape, and enhancements to the security of donor personal and payment information.
The USO seeks to team with a vendor whose expertise in the non-profit web donation channel is matched by their development of donor experiences which incorporate the most applicable best practices from commercial e-commerce. The selected vendor will implement their recommendations in an agile and cost-effective manner, delivering an operational system with change management assistance that achieves all the business requirements stated in this RFP.
