Online Communications Assessment
We seek an assessment of our online communications channels and concrete recommendations for how to better integrate this work into the work of the broader organization. Additionally, we request an assessment on how our current online tools can help enhance this effort, analysis on gaps in our online capacity, and recommendations on how we can improve our online tools and internal processes to better facilitate this work.
In undertaking this project we wish to:
• Better integrate our social media and traditional earned media outreach;
• Build brand identity, awareness of Families USA’s mission, and promote interest in Families USA and the services we provide, through online tools;
• Present comprehensive information and resources in an easy-to-use format to our network of key state advocates, policy makers, reporters, and other state and national allies;
• Increase the progressive community’s involvement in specific health initiatives and campaigns online;
• Recruit new online activists and expand our email and social media networks;
• Strengthen relationships with other national organizations, state and local partners, policy makers at all levels of government, reporters, funders, and donors ;
• Attract qualified and diverse staff; and
• Attract individual donors.
