Omega Phi Alpha BRAND and WEB DESIGN Project
- This RFP had a pre-bid event.
- This RFP was uploaded by the owner.
Omega Phi Alpha National Service Sorority (OPA), a nonprofit organization with 30 chapters and 5000+ alumnae worldwide, has issued this Request for Proposal to obtain submissions from responsible vendors to establish a contract for two areas:
Brand Redevelopment and New Brand Identity
Rebuilding and Redesigning the Website
1. OPA seeks a firm with proven track record for creative excellence in brand development and execution to help develop a brand platform including positioning, personality, differentiation and value proposition. Develop brand strategy as well as brand architecture. Develop good stories that establish credibility and authenticity. Evaluate existing symbols and create new brand identity including new logo design with comprehensive standards and guidelines.
2. OPA is requesting the development of a new website using responsive design for proper display across multiple devices. The site should be creative, innovative and attractively present the new brand while highlighting our mission and principles using current technology to maximize the user experience. Written content will be provided.
Vendors can make proposals on Brand Redevelopment only and/or provide one package proposal for both, contingent on successful completion of the branding review stage by OPA.
