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OCRI Brand Audit Project
Download the rfp file: RFP_BrandAuditProject.pdf.
At this time, we are inviting proposals to execute a brand audit and develop a brand strategy. The brand audit should include an analysis of OCRIs brand hierarchy, brand portfolio, strategic branding alliances, and the brands current positioning in the marketplace. There are two suggestions for gathering the information: (1) discuss among team members their perceptions of the brand, and (2) prepare a survey questionnaire (with a maximum of 10 questions) and e-mail the questionnaire to board and committee members. An analysis of the strengths and weaknesses of current marketing programs should also be undertaken.
