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Non-profit association website design and development


California, United States
Non-Profit : Charitable
RFP
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The selected candidate will create a website with the objective to restructure and redesign the current website with a more modern appearance and user flexibility which would forfeit Zope for a more flexible site. Key requirements are outlined as follows:
 Is easily and instantly updateable by non-technical in-house staff (approximately 4-5 staff).
 Offers a balance of the organization’s business culture while reflecting a more modern aesthetic.
 Is designed using best practices for search engine optimization (the website gets a reasonably
high “organic” ranking on search engines when our name and product keywords are searched).
 Is easy to use and navigate (i.e. not too text-intensive, navigation hierarchy is not “deep”).
 Allows AAJA to efficiently track on-site web analytics to enhance various in-house business
research and data collection for advertising campaigns.
 Integrates effectively and easily with MemberSuite membership management service.
 Integrates effectively and easily with social media components such as Facebook and Twitter in
the most up-to-date manner.
 Uses similar menu structure to current site. AAJA is open to suggestions for changes to menu.
 Use current AAJA logo and graphics.

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