The selected candidate will create a website with the objective to restructure and redesign the current website with a more modern appearance and user flexibility which would forfeit Zope for a more flexible site. Key requirements are outlined as follows:
Is easily and instantly updateable by non-technical in-house staff (approximately 4-5 staff).
Offers a balance of the organization’s business culture while reflecting a more modern aesthetic.
Is designed using best practices for search engine optimization (the website gets a reasonably
high “organic” ranking on search engines when our name and product keywords are searched).
Is easy to use and navigate (i.e. not too text-intensive, navigation hierarchy is not “deep”).
Allows AAJA to efficiently track on-site web analytics to enhance various in-house business
research and data collection for advertising campaigns.
Integrates effectively and easily with MemberSuite membership management service.
Integrates effectively and easily with social media components such as Facebook and Twitter in
the most up-to-date manner.
Uses similar menu structure to current site. AAJA is open to suggestions for changes to menu.
Use current AAJA logo and graphics.