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New York State Department of Health, Tobacco Control Program Seeks Public Relations Proposals
Download the rfp file: NYC Health Dept-RFP Tobacco.pdf
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The NY TCP seeks to prevent initiation of tobacco use, promote cessation of tobacco use,
reduce the social acceptability of tobacco use, and eliminate exposure to secondhand
smoke by implementing population-based interventions via a three-pronged strategy:
1. Community mobilization to change the community environment to support the
tobacco free norm, change community attitudes about tobacco, and de-normalize
tobacco use;
2. Media and counter-marketing to increase awareness of the dangers of
secondhand smoke and motivate tobacco users to stop, to expose tobacco industry
propaganda, deglamorize tobacco use; and
3. Cessation systems, services, and supports to motivate individual tobacco users
to stop and increase the likelihood of cessation success.
