New Hampshire Youth Voices for Prevention.
The purpose of this RFP is to seek proposals from individuals, agencies, or organizations (hereafter referred to as applicant(s)) to work in conjunction with the NH Department of Education, Bureau of Student Wellness to implement a social media campaign using existing public service announcements written, directed, and produced by New Hampshire youth. The goals of this effort include:
1) Reach all age groups of New Hampshire youth through direct digital marketing using innovative and targeted advertising metrics
2) Use social media platforms to enhance reach and engagement by marketing virally packaged information bursts that will supersede the impact of traditional marketing strategies
3) Collection of analytics to describe engagement and reach
In order ensure broad messaging reach, the successful applicant will utilize a diverse array of vehicles for dissemination including both organic and paid advertising on various social media platforms. The successful proposal will address diverse audiences including middle and high school students and their families, students with disabilities, students who are limited English proficient, and those with limited access to high speed internet.
