The purpose of this procurement is to acquire the services of a marketing firm to provide strategic analysis, planning and implementation of the marketing activities to support the agencys recruitment program.
The expected outcomes include development and placement of print and on-line advertisements; development of recruitment materials such as brochures posters, videos, and exhibits; enhanced employment section or career site on the agencys external web page; and identification and implementation of evolving recruitment activities such as virtual career fairs. These outcomes will be achieved through the development of a strategic analysis plan that identifies the agencys recruitment goals and objectives and recommends strategies to achieve those objectives, and will include an evaluation of the success of the activities towards securing the best talent to fill agency positions. All activities will include a focus on recruiting highly qualified individuals including female, minority, and veteran candidates as well as candidates with disabilities
The term of this contract will be 1-base year and four 1-year option periods.