National Guard Media Program
This SMSP Performance Work Statement (PWS) covers broad requirements for contractor-provided products and services to create, plan, and place advertising in a variety of media, to include, but not limited to print, classified, out-of-home, theater, online and wireless advertising for participating states. The SMSP is available to the State and U.S. Territory National Guards. The National Guard oversees and manages the program at the national level. This PWS is a solicitation for services to replace the current SMSP contract that is due to expire on 10 Jan 2009.
The National Guard relies upon the Traditional Advertising and Marketing contracts to produce National Guard-approved creative materials, consistent with National Guard's umbrella advertising campaign, and national branding and message. Accordingly, the SMSP contractor will utilize these National Guard-approved creative materials. The National Guard may require the SMSP contractor to customize creative materials for placement in the individual States and U.S. Territories.
