The Transportation Authority wishes to determine the feasibility and the desirability of instituting a Naming Rights Program for Authority stations and facilities throughout the transportation system. The Authority invites interested and qualified parties to submit proposals for providing consulting services to assist in:
Selecting those stations or other assets for which a Naming Rights program is most likely to succeed.
Conducting marketing research and developing a database.
Estimating the costs and financial benefits of such a program.
Developing a marketing strategy and implementation plan.
A copy of this RFP can be downloaded free of charge at http://www.transitrealty.com/Sales.asp
For questions concerning this proposal, please contact Gregory Dicovitsky,
Senior Project Manager, at 617.482.2525 or via email at [email protected].