Contractor will develop in conjunction with the staff a 1 year plan that outlines service components Contractor will provide, which includes the areas of public and media relations, advertising, marketing and communications. Media relations services will include promoting exhibitions, associated programs, special events, educational activities and co-partner events and developing related stories that will attract the attention of the media. Contractor will take the lead in organizing press previews and other related activities to support the various CAAM programs as necessary.