The website will allow for user-generated content, including videos, photos, and blog posts, as well as social networking functions. There will also be organization-generated content, such as manuals for media outreach.
A core component of the website will be a contest to highlight the best videos, photos and articles demonstrating social change in action. Users will create profiles and upload entries as videos, photos or articles; users will be able to “vote” or “like” entries and comment on them.