Multi-Media Rights services
The Ohio State University (University or Ohio State) in Columbus, Ohio is requesting Proposals from
experienced firms for a Multi-Media Rights plan related to the Department of Athletics and Student Life. From
these Proposals, OSUDA/SL is evaluating the opportunity to enter into an Agreement that would license
various rights further described herein. The Proposer will develop and implement a quality, comprehensive,
and nationally marketed program that would utilize a variety of marketing rights and sponsorships which
represent the best interests of the University and provides the best overall Proposal to OSUDA/SL. The
intention of OSUDA/SL is for the Proposer to utilize the licensed Multi-Media Rights to create and develop its
own program for development, broadcast, distribution, and promotion of television programming, corporate
sponsorships, signage, and related promotions currently being provided by and/or coordinated with the
OSUDA/SL. The Proposer shall be responsible for all aspects of this program, including assuming Existing
Sponsorship Agreements that are related to the areas described in the RFP
