Moms Program Marketing Materials Design Request for Proposal
Marketing materials will include, but are not limited to, program marketing packets
that include a program overview and other program informational documents,
program brochures and/or flyer, and related recommended program collaterals.
The audiences for MOMS are women of reproductive age (15-45), pregnant
women, health providers, and maternal and infant health advocates. Program
information developed will also be placed on the CCBOH website for download by
interested parties and Agency staff. Therefore, vendors will need to provide final
approved materials in a PDF format as well. The final product will be: 1) reflective
of the CCBOH enterprise-level goal -- “A Healthier Clayton in One Generation”; 2)
reflective of the diversity of Clayton County; 3) consistent with health literacy
needs of the target population; and 4) incorporate the Agency’s logo and brand
identity.
