Creation of mobile-first digital display campaign, primarily with data-driven targeting, in order to drive awareness about and traffic to, the mobile-friendly Christmas Market con-tent page on www.germany.travel/christmas. While use on mobile devices should be the main targeted group, desktop display is also welcome in the overall campaign strategy.
The GNTO requires a brand that has a high-retention rate of users, the ability to specifically target holiday-focused users/travelers, provides impactful display creative and most importantly thinks mobile-first. The goals of this campaign are to drive traffic to above mentioned Christmas Market content page, build awareness and inspire travel to Germany.