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Metro Transit Branding
Download the rfp file: RFP___Marketing_Svcs_Product.pdf.
The City of Kalamazoo in conjunction with the Kalamazoo County Transportation Authority
(KCTA) wishes to retain the services of a marketing team to create and implement a brand identity
for the existing Kalamazoo Metro Transit System. The branding effort should create an identity for
the community's public transit services that reflects a sleek, reliable, and modern public
transportation service. The desired image will be one that unites the many offered services and
appeals to people in a county-wide area.
