The County is seeking a contractor to develop, implement, and document a public relations/media campaign to include multi-media education and information campaign that will increase public awareness and understanding of mental illness and stigma and housing discrimination of County residents who have psychiatric disabilities and have been previously homeless. Contractor shall create print, internet and broadcast products to advance the County of San Diego Mental Health Services Act (MHSA) Prevention and Early Intervention program objective to reduce stigma and housing discrimination of individuals with psychiatric disabilities.