Media Tracking Survey

1. Expired 9 years, 32 weeks and 3 days ago

As part of the Food and Drug Administration's (FDA) Center for Tobacco Products (CTP) campaign evaluation efforts, media tracking surveys are critical to the implementation of ongoing online media tracking studies. These surveys allow CTP to rapidly assess the awareness and receptivity of CTP's campaign advertising, and provide critical evaluation feedback to CTP-specific campaigns. The surveys are to be conducted with sufficient frequency to match the cyclical patterns of media advertising and the variation in exposure in order to allow for mid-campaign refinements.


Please see attached solicitation.


 


Tiffany R. Williamson, Email tiffany.williamson@fda.hhs.gov

• Professional Services
• Advertising