Media Relations & Communications
The objective of this Request for Proposal (RFP) is to identify a supplier most suited to provide services for the American Bar Association Division for Media Relations and Communication Services including:
Distribute ABA news releases to the most appropriate news media audiences via customized media contact lists
Monitor the ABAs presence in the news media
Offer a range of analytical tools that can show who is reading and writing about the ABA
Offer the capability to create custom reports on various components of our media outreach.
The most desirable solution would offer sufficient versatility to meet the evolving needs of the division to reach the ideal news audiences in an ever-shifting media landscape and the ability to parse analytical information in a variety of ways, depending on the demands of ABA leadership.
