Media Planning RFP
- This RFP was uploaded by the owner.
This is a request for a media plan and purchase proposal. The proposal should incorporate the development of a media plan with appropriate media that support overall marketing messages.
Vision
We are committed to provide products that are differentiated by their outstanding performance and quality to meet or exceed the highest expectations of our professional customers and consumers. We will provide a consistent and targeted line of products to meet all the needs of all our various customers. We will build on its innovation heritage by bringing new products to the marketplace, whose value proposition is demanded, thereby strengthening its brand and position as a market leader. We will service our customers with the respect and appreciation they deserve and include their interests in all corporate efforts.
Our Customers
Our selling chain begins with distributors who sell to retail dealers and lumberyards who sell to deck builders and remodelers who sell to homeowners. We focus our efforts on the deck builder and homeowner to pull through the business. Our end-user, the homeowner is personified as a female head of household with household income of $100,000+. She may have a career or be a stay at home Mom. She makes the decision on the aesthetics of the decking and railing products.
Prior Media Exposure
We have a good relationship with our print media editors and have had good prior media exposure through trade publications. I would like to expand to consumer and out of the home media. The industry now knows us as one of the top three manufacturers in the industry. Now we need the consumer to ask for our brand.
