Media Evaluation Services
Tourism Australia requires the following services to be provided throughout the duration of the contract:
a) on-going evaluation of multi-lingual Australian destination/tourism focused media publicity and the design and implementation of global and country reporting dashboards;
b) evaluation of multi-lingual Australian destination/tourism focused online opinion leader commentary and the design and implementation of global and country reporting dashboards;
c) management of multi-lingual print, online and broadcast publicity reporting and distribution processes that arise as a direct result of Tourism Australias International Media Hosting, ATE and Visiting Opinion Leader programs;
d) evaluation of individual projects on a needs basis; and
e) evaluation of individual mastheads or journalists on a needs basis.
