Marketing services
TSTC Waco seeks proposals from organizations to develop a comprehensive marketing and public relations strategy and plan to market all programs for Texas State Technical College Waco. Proposers will need to provide a marketing strategy concept and approach in their proposal, taking into consideration various markets across the State. The evaluation is expected to include a second stage - oral presentation by the top-ranked proposers on their proposed marketing approach.
Proposers will be expected to understand the educational market, relevant competitors and past marketing strategies. The proposer must provide a strategy for all first time, transfer and non-traditional student market sectors, which can be tailored, based on current enrollment levels by market. The marketing strategy shall target all levels of influencers and directly to potential students.
