As part of this campaign, NYSERDA announces the opportunity for local television stations and network affiliates to develop innovative and creative approaches to educate consumersabout the multiple benefits of ENERGY STAR products and New York Energy SmartK Program services in the following target markets - Western New York, Finger Lakes Region, Central New York, Leatherstocking Region,Southern Tier, Hudson Valley Region, the Capital Region, North Country Region, and New York City.