Marketing and Communications Consultant
Provide a comprehensive market-based research and provide branding, marketing, recruiting and retention recommendations to the college.
The college needs comprehensive market-based research data in order to better brand, recruit, market to, communicate with, and retain students. An external consultant is needed to conduct comprehensive market-based research and provide branding and communications recommendations to the college. A Request for Qualifications (RFQ) is needed in order to solicit proposals only from the highest-qualified consultants who work exclusively with Higher Educational Institutions with two year colleges preferred.
The consultant will conduct reliable research reflecting the input from the following:
- Students currently enrolled at MTC
- Students currently enrolled at competitor colleges
- High school students
- Parents of high school students
- Professionals (teachers, counselors) from area high schools
- Area businesses that employ MTC students and/or are CE customers
- Business customers
- Adult learners
-College alumni
-College advisory committees
