Marketing and Communication
Request for Proposals to develop and execute a strategic marketing and communication program that promotes economic development on behalf of the State.
Through this RFP, the organization seeks to identify a single or multiple Contractors who will help the organization achieve its objectives through the creation and execution of marketing initiatives and communication strategies. The purpose of dividing the work into components is to provide the state greater access to the most creative, innovative and efficient Proposers. The three components allow prospective Contractors the flexibility to submit one Proposal in response to a single component or to submit individual Proposals for each
component they wish to be considered. A Proposer must submit separate Proposals for each component
for which they wish to be considered.
It is understood that there will be overlap among tasks that will fall within each component. The Contracts
will be non-exclusive, and LED reserves the right to otherwise provide or Contract for any of these
services via some other source and award multiple Contracts to one component.
The amount allocated to any one component or any one Contractor will be determined during Contract
negotiations, and each Contract will reflect a maximum amount payable under the Contract. However, all
payments will be based on actual work performed, in accordance with the process for approval of
projects.
Services will be requested by LED on an as-needed basis through a Task Order. Proposer will then
submit a Project Plan including a plan for execution of the task, proposed staffing, estimated costs
(inclusive of Contractor costs and external costs) and other pertinent details. Services are not
compensable unless approved by LED. LED may issue standing Task Orders or approvals for repetitious
or standard tasks.
