The purpose and intent of this Request for Proposal (RFP) is to solicit sealed proposals for a lump sum contract with a qualified consulting firm with solid experience in solid market research (both quantitative and qualitative), and corporate identity/branding including development of brand values or statement: logo development and graphic standards; recommendations for brand rollout and implementation to include interactive and social media marketing as well as traditional marketing, media and promotions; and recommendations for results tracking/measurement