Through this Request for Proposal, Texas Tech Physicians seeks to identify an advertising/marketing agency to assist in developing, implementing and evaluating an marketing and visual identity strategy to encompass the needs of primary and specialty care practice clinics operated as clinical businesses within the architecture of the TTUHSC School of Medicine on four regional campuses and satellite locations. This strategy and included graphics, collateral, etc. would be flexible in nature to allow regional campus nuances and cultural influences to be included as needed.