The City is soliciting proposals from qualified firms to provide marketing and advertising
services related to tourism. The City is seeking a marketing/advertising agency with extensive experience in various media and markets
with an emphasis on the Phoenix metropolitan area. The agency should have expertise with print,
broadcast and electronic media as well as experience in handling cooperative advertising and promotional
programs. Direct marketing/direct response experience leveraging customer data, particularly with
hospitality clients, is preferred. The agency should also demonstrate their ability to track response and
measure ROI (return on investment).