Marketing and Advertising Agency for Patriot's Point Development Authority
Georgia Gillens
State of SC
[email protected]
1201 Main St. - Suite 600
Columbia
29201
To develop and improve Patriots Point, thereby providing a place for historic preservation, education and recreation that will foster among its local, national and international visitors a sense of pride, patriotism and respect for Americas ideals and democratic principles as well as an appreciation for the cost of defending these ideals and principles.
The overall goal of the PPDA marketing effort is to evaluate, respond to, and where possible, predict the rapidly changing demographics and habits of visitors considering and/or traveling to coastal South Carolina, historic Charleston, Patriots Point Naval & Maritime Museum and the various components that make up the PPDA footprint. These profound changes in visitor perception and habits call for a fresh, innovative marketing approach for Patriots Point on Charleston Harbor as well as the naval and maritime museum.
