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Marketing Strategy
The successful consultant will be required to undertake the necessary research (and incorporate existing research and materials) to develop a professionally written, succinct and strategic two year Marketing Strategy.
The marketing strategy should be practical in its approach and recommend, in detail, cost-effective strategies based on the strategic research conducted by the consultant.
This marketing strategy is Phase One of a three-phase project, as follows:
a. Phase One: Development of a Marketing Strategy
b. Phase Two: Development of creative and materials, key messages, branding as recommended in the strategy.
c. Phase Three: Implementation of the marketing strategy
