Marketing Sponsorship Program
- This RFP had a pre-bid event.
The City is seeking proposals from qualified marketing proposers to assist the City in the development and implementation of a marketing income program. The purpose of the marketing program is to generate additional income for the City through naming, sponsorship, advertisement and marketing partnerships with private corporations.
The vendor will assist the City in the development of a set of program policies to guide the work of the City and proposer in pursuit of naming, advertisement, sponsorship and marketing agreements
The vendor is work within the framework provided by the marketing program policy document and assist the City in developing a two to four year marketing plan.
The vendor will create program sales and marketing materials that outline the goals of the marketing income program and emphasize the potential value to corporate partners from association with the City.
The vendor will assist the City in developing a targeted list of national and local businesses to pursue naming, advertisement, sponsorship and marketing agreements.
Finally, the vendor will develop specific proposals for each of the target companies to supplement the general program sales and marketing materials.
