The purpose of this Request for Proposals (RFP) is to solicit sealed proposals in order to enter into a competitively negotiated contract with one Contractor for the Operations and Management of the Virginia Wine Marketing Office located in Richmond, Virginia for the Virginia Wine Board (VWB), a commodity board of the Virginia Department of Agriculture and Consumer Services which is an agency of the Commonwealth of Virginia.
The Contractor shall provide analytical and consulting services to establish a Virginia Wine Marketing Office and to develop and execute a fully integrated marketing program focused on advertising, public relations, and promotions to deliver a clear and positive message on the quality of Virginia wines.