The Institute of Certified Professional Managers (ICPM) is seeking an experienced marketing consultant with a proven record of helping organizations to generate leads, increase sales, and raise brand awareness.
The goals of this project include:
1. Generate reliable data and metrics on which to base, execute and adjust marketing strategies.
2. Increase paid applications by 20%.
3. Attract 5 additional corporate clients.
4. Create a comprehensive marketing strategy with defined execution stages for US and International Customers.
5. Increase brand awareness of ICPM, CM and CS.