Marketing Services for University
College wishes to maintain its coordinated marketing strategy, working with an external partner to enhance its marketing presence and ensure consistent high-quality advertising products. Work within this RFP shall include the provision of marketing services to the college and its seven component colleges as further outlined immediately below. College seeks an external marketing partner with appropriate knowledge and expertise to:
1. Provide consultation and proactive recommendations for the development of strategic marketing plans and marketing materials for each of the seven colleges and the system office
2. Originate and develop creative advertising concepts across a media mix appropriate to target audiences
3. Design/produce/update marketing products in a variety of media (television, radio, print, internet, social media, etc.) as needed
4. Develop marketing plans and materials for specific programs and targeted audiences
5. Educate marketing staff on effective social media and online advertising practices, and assist in building short and long term strategies for each college which include content/messaging, placement strategies, and tracking, as well as the development of specific goals based on college resources and ability to maintain efforts
6. Work with marketing staff on optimal media buying that leverages CCSNH's resources
7. Increase earned media exposure for colleges and System
8. Help college make the most of limited marketing budgets
9. Structure and/or conduct pre/post market research to determine success of marketing efforts
