Marketing Services - UCO Athletics
Don M. Powers
University of Central Oklahoma
[email protected]
Summary of Proposal -- This RFP requires proposals to UCO in seven (7) specific areas related to successful marketing of UCOs Athletic Programs. A Proposer may propose on any or all of the seven different areas as delineated within this RFP.
The seven areas are:
5.1.3.1 Campus Marketing: Directed at developing and implementing a plan that uses on campus resources in marketing Athletics and Marketing to the On Campus Market for UCO sports.
5.1.3.2 Internet Marketing: Directed at development and implementation of a plan for all phases of information, use, and activities that can be placed on the internet or that use the internet as a base for operating relative to UCO Athletics.
5.1.3.3 Ticketing Sales & Services: Directed to development of a plan and implementation of the plan for all activities that relate to the Ticketing function, including but not limited to: sales, services, promotions, controls, etc.
5.1.3.4 Promotional Items: Directed toward development and implementation of a plan for any thing that can carry a UCO Athletic Logo and any use of the Logo put to revenue generation purposes, subject to existing contracts regarding logoed merchandise.
5.1.3.5 Public Relations & General Media: Directed toward development and implementation of a marketing plan that deals in contacts with local press including newspaper, radio, and television. May include broadcast rights if it is a new venue where UCO does not already have an existing contract, or can relate to enhancement of existing broadcast contracts.
5.1.3.6 Licensing: Directed toward developing a plan to acquire trade mark protection for UCO Athletic Logos and Marks, and setting up a system to manage use and revenues that such marks can make for UCO.
5.1.3.7 Event Management: Directed toward developing a plan and implementation of the plan to create an exciting and enjoyable gameday experience for all UCO Athletic Events.
Where applicable in each area, the Proposer will be expected to provide a means for generating revenue for the Athletic Program. A good faith effort, where applicable, will be made to generate enough revenue to cover Proposers fee and
replace or upgrade equipment and systems that can reasonably be funded out of generated revenue.
