Marketing Services - Logo and Branding
The consultant will provide professional and marketing services to prepare final design and/or
working templates that will include, but not be limited to the following: logo, slogan, bus
graphics, route maps, various schedules, fare media, letterhead, website, and various other
marketing and promotional items.
The scope of work (Attachment A) is separated into five sections:
1. Develop initial agency logo including colors and slogan
2. Design graphics and decals for new and existing bus fleet including
elevation drawings showing bus decal locations.
3. Design wayfinding items in coordination with MTC and Transit
Connectivity on Wayfinding Projects.
4. Design administrative communication and marketing materials
5. Develop an Implementation Plan to transition from existing
identities (Vallejo Transit and Benicia Breeze) to the new agency identity
