Marketing Services Agency Request for Proposal
The Capital Area Transportation Authority (CATA) is seeking proposals for a Marketing Services Agency. CATA is the regional public transportation provider for the Greater Lansing area. Specifically, CATA currently provides transit service to the cities of Lansing and East Lansing, the Townships of Lansing, Delhi, and Meridian and Ingham County. CATA operates over 30 fixed bus routes and demand-response services in the rural Ingham area as well as in Delhi and Meridian townships and the Cities of Mason and Williamston. CATA also provides a demand-response service designed to meet the needs of persons with disabilities, called Spec-Tran. CATA provided 9.35 million passenger trips in FY05. Over 3 million of those rides occurred on MSU campus that year. CATA became the sole operator of transportation services on the campus of Michigan State University (MSU) in August of 1999.
Marketing efforts focus on the provision of clear, accessible information about CATA services. Service information is produced for print brochures, web postings, information signs, and a large print format. In addition, various Marketing projects such as customer and non-customer research, special events, production of newsletters, brochures and bus passes, promotional item art preparation, etc., are conducted in whole, or in part, by the Marketing Service Agency
