Marketing Research
This eRFP is being issued to establish a contract with a qualified supplier who will provide Marketing Research to the The Board of Regents of the University.
The awarded supplier will initiate a strategic approach to identify perceptions, strengths, weaknesses, opportunities and threats and determine the University’s uniqueness. The awarded supplier will also guide the University through a critical review of its current branding and a competitive analysis with research of both internal and external audiences and stakeholders to generate a baseline of data and perceptions about the University. As a result of the review and research, the vendor will then develop and deliver to the University positioning statements and branding statements along with a recommended implementation plan.
The University will utilize the results of each phase to formulate effective strategies to gain greater brand presence and the tools necessary to enhance the University’s brand in the minds of audiences and stakeholders locally and throughout the state, regionally, nationally and globally. This study will assist the University in refining its brand identity to one that is distinctive; that accurately portrays the mission and position of the University; and which will uniquely convey consistent, cohesive, comprehensive brand messages. The research data and baseline information is critical as the University prepares to embark upon a major capital campaign, develop a comprehensive branding and marketing campaign, and continue its effort to be recognized as a tier one research institution.
